CREATIVE ADVERTISING
Targeting your ad
Compared to the traditional media – which can also launch a branding advertising campaign, an online advertising campaign is a lot more efficient, and that applies in all areas:
- The costs are a lot lower
- The results are measurable and therefore easier to adjust
- It is extremely effective to reach your targeted audience
Social media has long been an integral part of our marketing mix. A mix of channels can be used to acquire new customers and to entice existing customers to be engaged and remain loyal.
Will I get more customers in my properties if I advertise online?
With the right approach and knowhow, yes absolutely without a doubt.
Online advertising generates more customers. The fact of being able to publish a specific ad for a specific audience is fabulous.
The hospitality business on a whole is highly saturated in the digital world. So, it can be tough for new or emerging small business to promote online. A unique and effective marketing strategy is a must for anyone trying to achieve sustained success.
As this is digital era and things are going online the business seems to be tougher. But it is not like that. Digital marketing can help your business to grow victoriously.
The right digital marketing strategy helps your business to reach out best potential audience and reduces the wastage of time and resources unlike traditional marketing. Digital marketing promotes businesses through different digital channels and attracts the best audience for your business.
With the aim of achieving more market potential, for example, online advertising is also very effective in the longer term, more potential customers have the chance to get to know you who will possibly consider your offer. The result: more visibility, more opportunities to produce reservations, it's as simple as that.
Facebook knows our gender, our age, our place of residence, our interests, our education, our status: single, engaged, married... This makes Facebook an extremely interesting medium to make your accommodations and installations visible to your potential customers.
All in all, it seems pretty clear that Facebook has a great deal of potential when it comes to delivering an appreciable return on any business’s marketing investment.
If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget.
Facebook ads give you a lot of bang for their buck, and if you know how to target and create them, the return you’ll see will be worth every single penny.
There are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and salespeople are always telling you to invest in this and invest in that without actually explaining why.
Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the accommodations we have to offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e., you must pay every time a visitor clicks your ad.
Besides being able to measure exactly your ads performance, an additional critical advantage of Google AdWords is that it works faster than SEO – search engine optimisation -. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search. Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.
Paid Traffic
You don't pay Google for the ad itself, but per click. This is called PPC (pay per click). The marketing of using Ads is called SEA, search engine advertising.
Thanks to the advertising program of Google AdWords, your business can be optimally placed in the light of day when your potential customers search online for your accommodations.
Organic Traffic
If you search at Google, you will often see different results. The first three are usually ads, in front of the link is "adv.". These are the "paid traffic", the paid search results, because someone has paid for the advertisement.
Organic traffic is the term for visitors who enter your website from a search engine through the non-paid search results.
Within organic traffic you have two different currents: branded and non-branded traffic. Branded traffic has really searched for your business name in Google. Non-branded traffic has not done this. They end up on your page because they were looking for certain services or products. It is important to make a distinction here. Because branded traffic is already familiar with your company, this is a different lead than non-branded traffic.
