WHAT IS DIGITAL MARKETING?
From a general standpoint, marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in our business. Successful marketing efforts can drive inbound leads and attract a large customer base.
With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—our very own hospitality business began to experiment with new marketing tactics.
Digital marketing today is as important, if not more so, than traditional marketing methods. This divide seems destined to grow wider over time, as many businesses are diverting funds from traditional to digital marketing methods. Taken as a whole, it is vital for your business to plan and execute a viable digital marketing strategy.
That being said, there are several common methods for conducting digital marketing, including:
The many advantages to digital marketing:
Geographic reach
You can reach people almost all over the world through digital technologies. So that you do not have to have an office abroad or send promotional material around the world, for example.
As you can see, there are many advantages of digital marketing over traditional marketing. Enough reason to work on it!
MARKETING STRATEGY
What is a market strategy and how to use it?
A marketing strategy refers to the overall strategy of our business to reach a potential audience and turn them into customers.
The bottom line of your marketing strategy is optimizing the number of bookings you generate, building brand awareness, and managing your reputation. Whether it concerns Business or Leisure clientele. In short, with a good marketing strategy you significantly increase the chance of success.
The content of a successful marketing strategy is composed of several ingredients:
Drawing up a market strategy:
With a Google -My Business- account you get more than just your accommodation listing. Your business profile can help your business connect with potential customers through Google Search and Maps. From here, promotions, visibility and positioning campaigns can be developed, among other things, thanks to Google Ads and Google Analytics. I can help your business to reach the right target group anywhere in the world with targeted and effective marketing strategies.
SOCIALE MEDIA
In terms of today's short-term rental industry, it is almost unforeseeable to function without an online social media presence.
Look at this way: social media is a giant "engine" that consumes information as its source of fuel. The more “fuel” – information – we pump into it, calculated information that is, the better your online presence and visibility develops.
It is important to understand what information or better said “content” is needed, so that your targeted audience and or your potential customers may find you on the world wide web.
What matters is to be able to create qualified content, optimized for publication on the right channel, carefully planned and finally aimed at the right audience.
I can help you create and track content to generate leads and therefore potential customers in an effective way.
Reviews are perhaps the most important information our customers consult, when booking an accommodation. Did you know that 75% of travelers read reviews before making a reservation.
In addition, you find that 68% of travelers find online reviews very important when choosing an accommodation, and 49% do not dare to book an accommodation or hotel without reviews. This tells us that the reviews have a direct impact on the performance of our short-term rental unit, hotel or that of your B§B.
Traditionally, word of mouth is often considered the most powerful tool for any marketer. It is important that we in the accommodation business treat online reviews as a vital addition to our day-to-day operation. The best way to ensure that online reviews become a positive driver is to have a clear plan on how to deal with them.
Secure online platforms focused on collecting customer reviews from our OTA’s are widely available online. These reviews in turn may be embedded onto our webpage using a widget.
Please feel free to contact me, as I can assist you developing an efficient review management policy for your property. Review management is undoubtfully beneficial for your online reputation as a whole.