DISPLAY ADVERTISING
Online display advertising
In 2021, the video format has become the most powerful, effective, and profitable communication format on social media.
Today, video occupies an important position when it comes to Content Marketing strategies. There is no doubt that on social networks, it is known as the content that generates the most engagement. Social media platforms are especially fond of them, as it helps them to capture the users for longer on their site. Provided, of course, that the content, format, and message we upload is captivating.
Did you know
Over 60% of businesses use video in their Content Marketing strategy, and 68% of them say it delivers a better ROI - return on investment – compared to Google Ads!
Video ads can be used to build trust for your business, besides viewers tend to remember the video advertisements they watched within a month. Hereby following some of my branded video-ads creations, in various formats and length.
copyright - SBJ Consulting
Digital ads and posts
Whether it be on Facebook, Instagram, or Pinterest, creating a branded HD image, to be used as an ad or post, may sound in theory quite simple, but in practice it’s a different story altogether.
The core visual aspect and content is of enormous importance, you’ll have about 1,5s to capture some kind of interest. Say what you need to say, keeping the “less is better” rule of thumb in mind. Then you’ll have the format and size to consider as each particular platform has its own.
In the 21st century, having a robust social media presence is a near-requirement for a successful brand. An ever-present challenge you’ll face as a vacation rental owner, though, is coming up with fresh ideas and content for posts. Hereby some of my creations:
Formats:
PNG: high quality image / JPG: small file size image / PDF print: high quality, multi-page document / PDF standard: small file size, multi-page document
Formats:
GIF: short clip no sound
