SBJ Consulting is a leading European hospitality consultancy service provider for independent hotels, vacation rentals and restaurant establishments. SBJ Consulting has been commercialising, creating, improving, and boosting Hospitality businesses for several years now. Whether you are a hotel, a vacation rental or restaurant owner, I have the ability to complement your vision and turn your business into a successful reality..
The concept was originally designed for the airline industry so that the different companies could find ways to anticipate their customers' needs and demands, and then create dynamic pricing.
Revenue management is very similar to the concept of yield management, though it is considered much broader with the ultimate goal of optimizing the sales of the room so that the hotel revenues are maximized.
In today's digital world, it's essential for us to continuously track our online presence. They offer on behalf of various opportunities, online reputation, and advertising promotions. However, social media are more than just an advertisement platform. Look at a social media platform as an extension of what your business is all about, what it stands for and what it represents. This to inspire those who do not yet know you and to show the life that animates your establishment.
The importance of mastering the right marketing strategies is hard to overestimate, as it's a critical component to the success of your properties. Whether it comes from your web page, your online OTA partnerships, or channel manager, activating and uploading the right ads, promotions, sales actions, and content to your targeted audience must be accurate, smoothly precise, and efficient.
The fact that you have your own website is not to be underestimated, you must have a “site” you call home! Be it from a website building online site or through a PMS/channel manager platform, I can assist you building your own website.
Having a website, can be a make or break for generating more revenue. Yes, the quality of your website impacts results. I cannot stress enough the importance of making sure having a website. And finally, let’s not forget that having a website gives you the means to produce commission-free reservations.
What matters is to be able to create calculated qualified content through networking, optimized for publication on the right social media channel. This can only be done if precisely planned and finally aimed at the right audience.A healthy and up-to-date online visibility and content improves your positioning and creates more opportunities to attract potential customers.
Networking can and should never be neglected! A good network creates opportunities to build connections! And when it comes to connections, they're worth their weight in gold... for posting, storytelling, or audio-visual promotional advertisements.
Social media platforms have become an essential networking tool. Having content that is shared, tweeted, pinned, or liked is like publishing a free online advertisement, as your followers and targeted audiences will do the “word to mouth” online.